Social Media Marketing

We are seeking a dynamic and experienced Social Media Marketing Specialist to join our team in Hyderabad. This role is pivotal in shaping our online presence and driving engagement across various social media platforms. As a key player in our marketing department, you will develop and execute a comprehensive social media strategy that aligns with our business objectives in the Architecture, Engineering, and Construction (AEC) industry. Your expertise will not only enhance our brand visibility but also generate quality leads and foster relationships within the industry. In this role, you will independently create compelling content including graphics, videos, and blog posts that showcase our expertise and successful project deliveries. You will engage with industry professionals and potential clients, actively participating in conversations to elevate our brand presence. You will manage both organic and paid social media campaigns, utilizing analytics to optimize performance and ensure a strong return on investment. You will collaborate closely with cross-functional teams, including marketing, engineering, and project management, to ensure alignment on messaging and promotional activities. This position offers significant opportunities for professional growth and learning, as you will stay abreast of industry trends and innovations in social media marketing. Your contributions will have a direct impact on our organizational success, driving brand awareness and engagement that translates into tangible business results.

To be considered for this role, candidates must possess a minimum of 5 years of experience in social media marketing, preferably within the AEC industry. A Bachelor's degree in Marketing, Communications, or a related field is required; a Master's degree is preferred. We are looking for a proven leader who can manage social media strategies independently and demonstrate a successful track record with both organic and paid campaigns. **Technical Skills and Competencies:** - In-depth knowledge of social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube) and their professional applications. - Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social). - Strong understanding of SEO and SEM, and their integration into social media efforts. - Project management skills to handle multiple campaigns and social media calendars effectively. **Soft Skills and Attributes:** - Strong communication and interpersonal skills for effective engagement. - Ability to work independently, prioritize tasks, and meet deadlines. - Creativity and innovation in content creation and audience engagement. **Certifications or Special Requirements:** - Experience managing paid social campaigns with clear ROI tracking is essential. - A solid understanding of the AEC industry, including key players and relevant content types is critical for success.