Search Engine Marketing

Your Responsibilities: • Develop, plan, and execute the overall digital marketing strategy in alignment with business goals. • Lead, manage, and train the digital marketing team to drive performance and achieve targets. • Oversee and manage all digital marketing channels, ensuring optimal performance across platforms. • Track, analyze, and report on KPIs and ROI to measure campaign effectiveness. • Prepare, allocate, and manage the digital marketing budget efficiently. • Motivate and guide the digital marketing team to consistently meet and exceed objectives. • Monitor competitor activities and market trends, providing actionable insights and recommendations for improvement. • Stay updated on audience behavior and preferences, proactively proposing innovative campaigns. • Collaborate closely with the Design and Content teams to enhance customer experience and maintain brand consistency. • Identify advertising requirements and opportunities to drive growth. • Stay abreast of the latest digital marketing technologies, tools, and industry best practices. • Create integrated, cost-effective digital marketing strategies. • Define and optimize the use of digital assets to maximize business outcomes.

Required Skills & Experience: • 2–5 years of experience as an SEM Manager or in a similar digital marketing role. • Strong understanding of various digital marketing channels and their applications. • Hands-on experience with online marketing tools and industry best practices. • Proven expertise in planning, implementing, and optimizing Google Ads and Meta (Facebook/Instagram) campaigns. • Strong analytical mindset with excellent problem-solving abilities. • Ability to work effectively as a team player and collaborate across functions. • Excellent time management and organizational skills. • Strong interpersonal and communication skills. • Demonstrated ability in data analysis and project management.