General Manager

osition Summary: The General Manager – Marketing will be responsible for driving business growth with Domestic OEM customers by leading strategic business development, customer relationship management, commercial negotiations, and new product commercialization. The role will focus on expanding the company's market share, ensuring profitable business acquisition, strengthening customer partnerships, and achieving revenue and profitability targets aligned with the organization's business strategy. The incumbent will work closely with cross-functional teams including Engineering, Program Management, Manufacturing, Finance, Supply Chain, Quality, and Regional Marketing to ensure timely execution of customer requirements from RFQ to SOP (Start of Production). Key Responsibilities Business Development  Develop and execute strategic business development plans for Domestic OEM customers.  Build long-term relationships with existing and prospective customers.  Identify new business opportunities and convert them into sustainable revenue.  Ensure timely evaluation and submission of all customer RFQs.  Lead commercial and technical discussions with customers during business acquisition.  Achieve targeted conversion ratio of RFQs into confirmed business.  Prepare annual business plans and sales forecasts Customer Relationship Management  Maintain strong relationships with key decision-makers across OEM customers.  Act as the primary commercial interface between customers and the organization.  Ensure high levels of customer satisfaction through timely communication and issue resolution.  Represent the company during customer reviews, audits, business meetings, and strategic discussions. Commercial Management  Ensure timely settlement of commercial claims and receivables Lead pricing strategy and product costing in coordination with Finance and Regional Marketing teams.  Conduct commercial negotiations for new business, annual pricing, and long-term agreements.  Monitor raw material indexation, input cost movements, and market trends.  Initiate and successfully conclude price revision and cost recovery discussions with customers New Product Development & Program Management  Coordinate with Engineering, Manufacturing, Quality, and Program Management teams for successful product development.  Monitor project timelines from RFQ to SOP.  Ensure customer milestones are achieved within agreed timelines.  Identify project risks and implement corrective actions proactively. Market Intelligence & Strategy  Track industry trends, competitor activities, and emerging technologies.  Monitor current and future vehicle launches across Domestic OEMs. Sales Performance & Business Planning  Achieve annual sales, profitability, and business development targets.  Prepare monthly business reviews and management reports.  Analyze sales performance, profitability, and customer-wise business.  Recommend improvement initiatives for sustainable business growth.

Essential: B. Tech. – Mechanical / Automobile/ Manufacturing Engineering Preferred: MBA in Marketing or Business Management Experience: 15-20 Years Industry Preference: Automobile / Auto components  Automotive OEM sales and marketing  Business development  Commercial negotiations  Product costing  Pricing strategy  Raw material indexation  Program management  Contract management  Financial acumen  Market analysis  CRM management Knowledge Requirement  Automotive industry and OEM ecosystem  Vehicle development process  APQP and PPAP fundamentals  Supply chain management  Manufacturing processes  Cost structure analysis  Commercial and contractual terms Achieve annual sales and profitability targets for Domestic OEM business.  Ensure timely SOP achievement for all awarded programs.  Maintain a minimum RFQ conversion rate of 50% or higher.  Complete commercial settlements and cost recovery claims within agreed timelines.  Achieve targeted contribution margin on all new business.  Expand domestic customer portfolio through strategic customer acquisition.  Strengthen long-term customer relationships and improve customer satisfaction.  Ensure successful execution of new product launches without delays. Achieve annual sales and profitability targets for Domestic OEM business.  Ensure timely SOP achievement for all awarded programs.  Maintain a minimum RFQ conversion rate of 50% or higher.  Complete commercial settlements and cost recovery claims within agreed timelines.  Achieve targeted contribution margin on all new business.  Expand domestic customer portfolio through strategic customer acquisition.  Strengthen long-term customer relationships and improve customer satisfaction.  Ensure successful execution of new product launches without delays. Key Success Parameter:  Revenue growth  EBITDA contribution  RFQ conversion ratio  New business value secured  Number of new customers acquired  SOP achievement as per Business Plan  Commercial claim realization cycle time  Customer satisfaction score  Repeat business growth  Timely completion of development milestones