Area Sales Manager

Key Responsibilities 1. Channel Sales & Distribution Management • Oversee and optimize the primary and secondary sales through the existing distribution network. • Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores). • Monitor distributor health, including stock levels, credit limits, and ROI. 2. New Dealer & Distributor Appointment • Actively identify and onboard new high-potential distributors and dealers to expand the market footprint. • Conduct market mapping to identify "white spaces" where the brand is underrepresented. • Lead the negotiation and documentation process for new channel partners. 3. Sales Strategy & Execution • Meet and exceed monthly, quarterly, and annual sales targets. • Implement company schemes, trade promotions, and consumer offers effectively at the ground level. • Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management. • Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth. 4. Field Leadership & Traveling • Hiring of new field staff • Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors. • Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

• Education: Graduate / MBA in Sales & Marketing preferred. • Experience: o Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry. o Experience as salesperson for at least 2-3 years. o Experience in overseeing Below-the-line (BTL) activities. • Local Expertise: Deep understanding of the geography and local trade dynamics. • Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers. • Communication: Fluent in Local language and Hindi; basic English is a plus. • Skills: Ability to work in Sales Force Automation (SFA) Software • Leadership: Ability to lead and motivate a team of field staff.