We are seeking a dynamic and experienced Social Media Marketing Specialist to join our team in Hyderabad. This role is pivotal in shaping our online presence and driving engagement across various social media platforms. As a key player in our marketing department, you will develop and execute a comprehensive social media strategy that aligns with our business objectives in the Architecture, Engineering, and Construction (AEC) industry. Your expertise will not only enhance our brand visibility but also generate quality leads and foster relationships within the industry. In this role, you will independently create compelling content including graphics, videos, and blog posts that showcase our expertise and successful project deliveries. You will engage with industry professionals and potential clients, actively participating in conversations to elevate our brand presence. You will manage both organic and paid social media campaigns, utilizing analytics to optimize performance and ensure a strong return on investment. You will collaborate closely with cross-functional teams, including marketing, engineering, and project management, to ensure alignment on messaging and promotional activities. This position offers significant opportunities for professional growth and learning, as you will stay abreast of industry trends and innovations in social media marketing. Your contributions will have a direct impact on our organizational success, driving brand awareness and engagement that translates into tangible business results.