• Sales Execution: Achieve daily and monthly secondary sales targets by visiting retail outlets (Kirana, supermarkets, and wholesalers) according to a fixed Permanent Journey Plan (PJP). • Distribution Expansion: Identify and onboard new outlets to increase the "Numeric Distribution" of the spice portfolio. • Merchandising: Ensure "Eye-Level" placement of products on shelves and execute the placement of Point-of-Sale (POS) materials like danglers and dispensers. • Stock Management: Monitor distributor stock levels and ensure a fresh supply of products using FIFO (First-In, First-Out) principles to prevent expiries. • Reporting: Use Sales Force Automation (SFA) apps to log daily calls, orders, and competitor activities (pricing, schemes, etc.).