Influencer Marketing Executive

Join our dynamic team at marketing agency as an Influencer Marketing Executive, where your role will be pivotal in shaping the influencer landscape for top-tier personal finance brands. As a specialist creative and content agency, we pride ourselves on transforming complex financial concepts into engaging narratives. In this position, you will manage creator outreach, coordinate campaigns, and ensure seamless execution across various social platforms. Your efforts will not only contribute to our ongoing success but also help educate and inform investors across India through innovative influencer-led strategies. In this role, you will be responsible for identifying and shortlisting relevant influencers, negotiating partnerships, and creating comprehensive campaign briefs that effectively communicate deliverables. You will collaborate closely with internal teams and external creators, coordinating timelines, approvals, and posting schedules to guarantee the success of our campaigns. By tracking performance metrics and preparing detailed reports, you will provide insights that drive future initiatives and enhance our influencer marketing strategy. You will work within a vibrant marketing department, collaborating with creative, content, and analytics teams to develop campaigns that resonate with audiences and foster trust in financial literacy. This role offers significant growth and learning opportunities, allowing you to deepen your understanding of the influencer ecosystem while honing your skills in communication, negotiation, and project management. The impact of your work will be felt across the organization, as you help shape innovative campaigns that drive engagement and awareness for our clients’ brands.

To be successful in this role, you should possess a strong understanding of the influencer and creator ecosystems, alongside a proven ability to manage multiple campaigns simultaneously. Ideal candidates will have 1-3 years of experience in influencer marketing or a related field, with a familiarity of platforms such as Instagram and YouTube. Must-have qualifications and experience: - 1-3 years of experience in influencer marketing or digital marketing roles - Bachelor's degree in Marketing, Communications, or a related field Technical skills and competencies: - Proficiency with influencer marketing tools and analytics platforms - Strong understanding of social media trends and content creation Soft skills and attributes: - Excellent communication and negotiation skills - Highly organized, detail-oriented, and proactive - Ability to build and maintain strong relationships with creators Certifications or special requirements: - No specific certifications required, but relevant coursework in digital marketing or social media is a plus.