Copywriter

We are seeking a talented Copywriter with a passion for finance who can transform intricate financial concepts into clear, engaging content tailored for everyday investors. In this role, you will play a vital part in our team at a specialist marketing agency dedicated to personal finance and BFSI brands. Your writing will directly contribute to shaping narratives that resonate with our audience, helping them navigate the complexities of markets, mutual funds, and economic news with ease. Similar in style to creators like FinnovationZ, your ability to simplify and communicate these topics will be critical to our mission of educating and empowering investors. As a Copywriter, your day-to-day activities will include crafting engaging scripts for YouTube videos and short-form reels, creating informative LinkedIn posts and newsletters, and translating technical financial data into investor-friendly language. Collaboration is key in this position, as you will work closely with social media, design, and marketing teams to curate content that aligns with our strategic goals. You will also have opportunities to contribute to content planning, offering insights and storytelling angles that enhance our messaging and reach. This role not only offers a chance to hone your copywriting and storytelling skills but also provides a pathway for professional growth within a dynamic agency environment. You will gain exposure to various aspects of financial marketing while working alongside industry experts and creative professionals. Your contributions will impact client campaigns, enhancing their communication strategies and ultimately helping individuals make informed investment decisions in today’s fast-paced financial landscape.

To be successful in this role, you should have 1-3 years of experience in copywriting, ideally with a focus on finance content. A strong command of English is essential, and proficiency in Hindi or Hinglish is a plus. You must possess a basic understanding of financial markets, Systematic Investment Plans (SIPs), and mutual funds, coupled with the ability to research and simplify complex information for a lay audience. Comfort with using Excel or Google Sheets for data interpretation is also necessary. While a background in finance, economics, or NISM certification is preferred, it is not mandatory. Key qualifications include: - Strong copywriting and storytelling skills - Basic understanding of financial concepts - Research skills to track market trends - Collaborative mindset to work with cross-functional teams - Proficiency in digital content creation tools and platforms Educational Requirements: - Bachelor’s degree in English, Communications, Finance, Marketing, or a related field is preferred. Special Requirements: - A portfolio showcasing relevant writing samples is required for application.